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andrea
Jeromy Sonne
wpengine
January 7, 2020
Published by
Jeromy Sonne
at
January 7, 2020
Categories
Analytics
Digital Advertising
I don’t know what the “best” attribution model is, but it isn’t last click.
Conversations around attribution in marketing are deeply flawed.
Recently, I had a client I was working with say something to me along the lines of “in our line of business only last click attribution
[…]
