Blog

February 7, 2020
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The 10 Most Important Facebook Ads Metrics Balancing information with clarity is key to a great report

I hate reports. I hate how much time they take. I hate how little they convey. I hate how they juke metrics to make people look […]
January 15, 2020
A picture of the Reddit logo with a message about their January 2020 pixel update

Reddit Ads Pixel Update January 2020 1st party cookies for the win!

The Reddit Pixel has started 2020 with a big bang. These changes are a much needed improvement to the Reddit ads platform particularly around their optimization […]
January 7, 2020
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I don’t know what the “best” attribution model is, but it isn’t last click. Conversations around attribution in marketing are deeply flawed.

Recently, I had a client I was working with say something to me along the lines of “in our line of business only last click attribution […]
August 15, 2019
Reddit ads logo

Reddit Ads Platform Update: Usernames In Communication Emails August 2019

This platform update has some personal implications for the Moonshine Marketing team. Keeping up with major ad platform updates is super critical to keeping ahead of […]
April 16, 2019
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The end of NSFW ads on Reddit RIP cam sites

Hey everybody. Jeromy here with another updated on Reddit ads. Big, big news today. Reddit has completely stopped not safe for work advertising. No more targeting […]