home
learn
values
blog
hire us
Digital Advertising
Filter by
Categories
Tags
Authors
Show all
All
advertising
advertising agency
Agency Founder Podcast
Analytics
Digital Advertising
Reddit Ads
Uncategorized
All
Ads
advertising
advertising 2018
advertising podcast
Advice
affiliate marketing
Agency
Branding
career
career advice
commerce
Digital
digital marketing
ECommerce
Entrepreneur
Entrepreneurship
Facebook
facebook ads
Founder
funnel
funnelagency
growth
industry
influencer
instagram ads
Job
lifestyle
LinkedIn
Marketing
marketing 2018
marketing 2020
marketing agency
marketing career
marketing podcast
Mentorship
Niche
Pinterest
Planning
Podcast
Profit
Reddit
reddit ads
reddit pixel
Scaling
SEO
startup
Strategy
Twitter
twitter ads
youtube
All
andrea
Jeromy Sonne
wpengine
January 7, 2020
Published by
Jeromy Sonne
at
January 7, 2020
Categories
Analytics
Digital Advertising
I don’t know what the “best” attribution model is, but it isn’t last click.
Conversations around attribution in marketing are deeply flawed.
Recently, I had a client I was working with say something to me along the lines of “in our line of business only last click attribution
[…]
